07 Feb GMA Ch. 7 And GTV Ch. 27 Dominate 2021 TV Ratings
GMA Network maintained its lead in terms of nationwide viewership and reach in 2021. Further solidifying this dominance – and making it a double victory for the Network – was GTV, GMA’s second free-to-air channel. GTV was the second most-watched channel in the latter part of 2021. Based on Nielsen Phils. TV Audience Measurement’s Total Philippines data for full year 2021 (from January 1 to December 31), GMA registered a net reach of 95.7 percent with an estimated 83 million TV viewers nationwide. GMA was the most watched channel in Total Philippines for the said period with 46 percent people audience share.
Across the Philippines, GMA’s net reach was 95.6 percent or 54.4 million viewers in Total Luzon; 96.4 percent (16.4 million viewers) in Total Visayas; and 94.9 percent (12 million viewers) in Total Mindanao. Across day parts in the said areas, the Network recorded an average of 48.4 percent total day people audience share in Total Luzon, while it posted 41.6 percent in Total Visayas, and 41.3 percent in Total Mindanao for 2021.
GTV was the second most-watched station in the Philippines next to flagship station GMA. From November 1 to December 31, 2021, GTV recorded 11.6 percent people audience share in Total Philippines, which surpassed TV5, its closest competitor, with 10.4 percent.
GTV’s ratings success was also bolstered by the Network’s non-stop efforts to expand GTV’s reach and clarity of reception in areas outside of Mega Manila.
The top GMA programs for 2021 were The First Nanny, the rerun of Encantadia, My Fairy Grandmother, One Heart with Jessica Soho, Centerstage, Hidden Lies, 24 Oras, I Can See You, The Eagle’s Quest, and Love of My Life.
For 2022, GMA Network unveiled its program offerings slated to launch in Q1 In January, the Network premiered its new primetime series I Can See You: AlterNate starring internationally acclaimed actor Dingdong Dantes, and afternoon dramas Little Princess with Jo Berry taking the title role, and Prima Donnas (Season 2) starring Jillian Ward, Althea Ablan, and Sofia Pablo.