09 Jan GMA is the most trusted across online platforms in the Philippines
GMA Network continues to further cement its dominance across various digital platforms, growing its online followers and reaching audiences from all demographics.
The Network’s official YouTube channels monthly views in October and November 2022. GMA’s YouTube channels tallied a total of 784.3M views in October and 666.9M in November.
Driving this growth are GMA shows Crocodile Whisperer, Hands on the Dreams, and Running Man PH. Further attracting online viewers is the much talked about series Maria Clara and Ibarra. The highly rated series reached peak viewership in October.
The only Philippine network to own three Diamond Creator Awards, GMA Network continues to make milestones on YouTube.
As the ‘News Authority of the Filipino,’ GMA Integrated News, is likewise the number one local news channel on YouTube, leading in numbers every month. With 12.7 million subscribers, it tallied a total of 2.3 billion views from January to November 2022.
Meanwhile, GMA Public Affairs recently crossed the 20-million-subscriber mark on YouTube. This comes on the heels of amassing 10 million subscribers in 2020, which gave GMA Network its second Diamond Play Button. The first 10M-subscriber feat was achieved by GMA Entertainment in 2019 while GMA News followed suit in 2021. To date, the Public Affairs channel has tallied 12.8 billion views from 2009 and has recorded 1.2 billion hours of watched videos.
GMA’s YouTube channel is powered by GMA New Media, Inc. (GMA NMI). NMI is also behind the Kapuso Stream which allows viewers to watch select full episodes of GMA programs via live streaming on YouTube.
Connecting to Younger Audience
As of November 2022, GMANetwork.com is also the highest ranked local News & Entertainment website in the country, according to Similarweb. The Network’s website garnered 14.4 million visits in the same period.
Further, in the Digital News Report 2022 released by the Reuters Institute for the Study of Journalism, GMA Network received the highest trust among Philippines’ top news brands. GMA was also the top brand for both online and offline platforms.
On Facebook, the GMA Network page has logged 1.76M views in November alone. GMA Integrated News’ Facebook page, on the other hand, has 21.56 million followers.
GMA further extends its online supremacy on popular video platform TikTok.
The Network’s official handle now has 1.9M followers and 481M views as of November 2022. GMA Integrated News likewise tallies impressive numbers on Titktok with 1.5 million followers. Data from the Reuters Institute Digital News Report shows that GMA Integrated News and 24 Oras are among the top news publishers on the said platform.
In Asia Pacific (excluding Indonesia), GMA Integrated News ranks eighth in the list of most followed news publishers. It is also among the top publishers worldwide on average viewership, alongside global news brands NBC News, BBC News, and Yahoo.
On Twitter, GMA Network has 1.7 million followers, while GMA Integrated News and GMA Public Affairs have 6.4 million and over 230,000 followers, respectively.
GMA Network has 2 million followers on Instagram while GMA Integrated News has 1.7 million and GMA Public Affairs with almost 400,000.
On top of these numbers, GMA’s digital efforts are also acknowledged by different award-giving bodies.
This year, the Network’s Election 2022 digital campaign won “Best in Audience Engagement” at the World Association of News Publishers, Digital Media Awards Worldwide 2022