01 Jul GMA Network Gets Highest Trust Score Anew Among Philippines News Brands
The Philippines’ leading broadcast station, GMA Network, has retained its top spot among 15 news brands, getting the highest trust score for another year in the latest Reuters study.
In the Digital News Report 2022 released by the University of Oxford’s Reuters Institute for the Study of Journalism, 70 percent of the respondents who have heard of GMA Network find the brand trustworthy. The report also ranked the weekly reach of the brands’ TV, radio, and print as well as online platforms, with GMA ranking first in both categories.
In the “TV, Radio, and Print” category, GMA recorded a weekly usage of 57 percent for its newscasts. For online, GMA News Online got the highest weekly usage with 51 percent.
The Digital News Report 2022 was based on a poll of 93,432 people; 2,023 are Filipino adults. Respondents are from 46 media markets in six continents polled online between January 18 and February 2. It noted that overall trust in news rose as Filipinos turned to media amid a surge of COVID-19 cases.