18 Feb GMA Rebrands and Renames Talent Management Arm to ‘Sparkle’
GMA Network’s talent management arm, GMA Artist Center, recently rebranded into “Sparkle“, assuming a new look and name. The rebranding aims to “light a fun and exciting spark in the entertainment industry amid the rapidly changing digital age.” Sparkle produced some of the biggest stars in the Philippines including Alden Richards (The World Between Us), Heart Evangelista (I Left My Heart In Sorsogon), Julie Anne San Jose (Heartful Café), Barbie Forteza (Hidden Lies), and Ken Chan (The Heart Knows).
Sparkle also unveiled “Next Brightest Stars for 2022” : Bianca Umali, Gabbi Garcia, Ysabel Ortega, Sanya Lopez, Khalil Ramos, Miguel Tanfelix, Ruru Madrid, and Derrick Monasterio.
(L to R) Bianca Umali (Sahaya), Gabbi Garcia (Encantadia), Sanya Lopez (The First Nanny)
and Ysabel Ortega (The Gift)
(L to R) Derrick Monasterio (Beautiful Justice), Ruru Madrid (I Can See You: On My Way To You),
Miguel Tanfelix (Heart and Soul) and Khalil Ramos (Stories from the Heart: Love On Air)
Sparkle is helmed by veteran Filipino star maker Johnny Manahan with Senior Assistant Vice President for Alternative Productions, Gigi Santiago-Lara. “Only the brightest stars sparkle. Our aim is to leave a little Sparkle wherever we go,” says Manahan.